Recently the folks at Google Analytics rolled out some new features in the form of Advanced Segmentation and Custom Reporting. It is still in beta and being released to accounts over the last few weeks; yours truly just got access last week - so let's look at some potential metrics and reporting that we can do in line with our SEO programs. Three of the main areas we look at are 1. Search traffic - how much traffic are search engines sending, growth rates and conversions 2. Keywords - which terms are bringing the most traffic and affecting conversions 3. Content performance - which content items are performing the best and search traffic growth. Today we'll look at 'Search traffic' and how we can use Google Analytics to dig better understand the efficacy of your SEO program. Search traffic analytics Many times in the SMB world we'll have limited engine targeting, as far as targeting Google more so than say Live. Because of limited budgets, many small business owners simply can't afford to be chasing the engines with smaller traffic share. Looking at over-all search traffic growth is a simple, but
